Solutions engineering for commercial real estate
Built by a small team of software engineers and CRE brokers leveraging AI. We build dealflow and leasing tools to make your work faster, cheaper, and easier.
What we do for CRE brokerages
You don't need another generic CRM. You need edge on the parts of the deal that quietly eat your week: putting together investor decks, running tours, tracking lease dates, watching the market, and showing your value when nothing's moving.
Each product below replaces something you're already doing by hand with one built around how your brokerage actually runs.
— the product suite
Investor decks, in days not weeks
Turn the weeks-long slog of putting together an investor deck into a few guided days. Share the site, the specifics, the story, and your brand colors. We handle the editing, formatting, color, and layout. Reclaim tens of hours and spend them where they matter: sharpening the pitch and getting stakeholders aligned.
Match, tour, close — on the leasing side
Pulls your book and your CRM together, then matches tenants to the right properties on the spot. Produces a touring packet on your letterhead, maps the tour for convenience, and lays out the factors that close the deal for tenants weighing high-stakes leasing decisions.
Demonstrate value when the market doesn't
Pulls exposure, inquiries, showings, outreach, and the qualified names still in the pipeline straight from your CRM and shows it as a clean one-page deal funnel. Even in market downturns, so brokers can show owners exactly what's happening, what's next, and where the real movement is hiding.
Built for the stretches when listings aren't moving.
Never lose a renegotiation window again
Renegotiation windows are often just 30 days — across a full book, those windows quietly disappear and so does the margin. Tenant HQ puts every critical date on one calendar, so you walk in earlier and better prepared than anyone else at the table.
— the fifth product
The sword in the stone — market intel for the brokerages working your territory
Eyes on every filing, listing, sale, and ownership change in your territory — parish, ZIP, or submarket. A small set of watchers pulls the data your team would never have time to chase, so you know what's changed before anyone else does.
Pulls new filings the day they post.
Reports every expired listing in territory.
Surfaces inventory the moment it hits market.
Logs the day's closed transactions.
Up to the daily cap — contacts, portfolios, last buy.
Names the principal behind every LLC.
— built with brokers
Designed in residency with the brokerages and operators running deals — including JLL, and the operators carrying hundreds of leases at once.
Wherever your brokerage runs deals. Watchtower configures to whatever geography your brokers actually work — parish, ZIP, submarket, county, or MSA.
However your brokerage is structured. Office, industrial, retail, medical. Sales side or leasing side. The tooling adapts to how you work — not the other way around.
— how we work
i.
Thirty minutes with someone who has actually built these tools — not a sales call. Tell us exactly what's costing you time and money, and only pay for the solutions you'll actually use.
ii.
We tailor the tool to your CRM, your book, your letterhead, and the way your brokers already work. No new platform to learn: the product adapts to your brokerage, not the other way around.
iii.
We deploy the tool, train your team, and stay with you for ongoing support. Most brokerages we work with are running two or three of the five within ninety days.
Thirty minutes with a software engineer who's built these tools with brokerages like yours. No deck. No pitch. Just a real conversation about where the hours are going on your deals.
Email hello@cre-team.com →